The overarching call topic of climate services market research covers two topics, which are addressed in EU-MACS and the twin project MARCO (Market Research for a Climate services Observatory). The main goal in MARCO is to analyse the European and international characteristics of the climate services market and provide a foresight into future market developments.
The MARCO project’s key objectives are:
- Assess the EU market for climate services covering the whole value chain including providers and users of climate services,
- Validate and enrich the findings of the market assessment in several demonstration cases,
- Forecast future users’ needs and assess market growth until 2030,
- Unveil opportunities and promote market growth by identifying gaps.
The MARCO consortium consists of eleven partners including market research experts, climate scientists, climate services practitioners, innovation actors. All these experts are lead by the Climate KIC France. Some partners such as the Finnish Meteorological Institute, the Climate Service Center Germany, Joanneum Research and UnternehmerTUM are partners in both projects.
The projects MARCO and EU-MACS have been cooperating over the course of the entire duration of the projects, including a common kick-off meeting, common sessions in – among others – ECCA 2017, 1st Festival of the Climateurope project, the 2nd General Assembly of Copernicus Climate Change Services, COP24(as part of larger EU project session).
The projects also produce a common synthesis report (D5.3)