Market research for a Climate Services ObservatoryGo to marco website
Transferring the panel of stakeholders from the panel circles onto the panel matrix creates a connection to the planned activities. On the panel matrix, in this case, a plan of activities was suggested. The workshop participants then planned the involvement of the panel to consider the types of activities in which each stakeholder is involved, the frequency of interactions, the number of participants to include, etc. to create a sustainable plan for stakeholder engagement. The types of activities suggested in the panel matrix included activities conducted with the urban planners during the EU-MACS project: interviews, survey, mental models, CTA – as well as the workshops conducted for the guidelines for Living Labs in CS: panel management, personas, citizen journeys, lego serious play, mvp prototyping & testing, and the SCRUM-like methodology later defined as the Framework for Agile Living Labs. Beyond these, the plan also suggested further possibilities, such as wireframing, service jams & hackathons, field trials, campaigns etc.
The next step in the panel management methodology is to transfer the “x”s (marking the involvement of the stakeholder in different activities) into numbers. From the number of required or preferred amount of participants, the methodology continues to “WORTHCASE” matrix (who, what/when, organization, recruitment, timing, help & support, communication, attrition, succeed & estimation). Using the WORTHCASE matrix, more precise and budgeted planning takes place, while feeding information to the original panel matrix plan of activities: as these are always subject to adjustments, adapting to the needs of the project.
To include WORTHCASE matrix in your workshop, contact Koen Vervoort from imec Living Lab: firstname.lastname@example.org