EU-MACS Coordinator: Prof. Adriaan Perrels,

PEST / PESTEL framework

Dec 27, 2016 11:22

The PEST/PESTEL framework is used in market research to systematically screen designated markets with respect to premeditated external influences on that market. The PEST framework includes the factors regarding Policies, Economics, Socio-culture and Technology and the PESTEL framework includes Policies (governance), Economics, Science, Technology, Ethics, and Legislation (regulation).