MARCO PROJECT
Market research for a Climate Services Observatory
Go to marco websiteEditorial (introduction to special issue)
Section 1: overview of the market for climate services and its prospects
(1) Perrels, Le, Cortekar, Hoa and Stegmaier discuss definitions of key terms, suggest underpinning by means of the ‘merit good’ concept, and summarize the main obstacles and remedies identified in the projects;
(2) Howard, Howard and Howard present a big data analytical tool, applied to the climate services market to measure and forecast the current and potential future market volume;
(3) Cortekar, Themessl, and Lamich provide detailed insights into the structure of the supply side of the climate service market for the EU-28, offering impression of differences in maturity by market segment;
(4) Tart, Groth and Seipold have conducted a demand side assessment for a broad range of economic sectors, including in-depth analysis of three of them: food & drinks, manufacturing, health care & pharmaceuticals;
Section 2: (better) matching supply and demand:
(1) Visscher, Stegmaier, Damm, Hamaker-Taylor, Harjanne, and Giordano illustrate the use of Constructive Technology Assessment (CTA) for underpinning a framework for the co-development process of climate services;
(2) Larosa and Mysiak explore the role of business models in relation to product type and supplier status as a crucial element for unfolding the climate service market;
(3) Giordano, Pilli-Sihvola, Pluchinotta, Mattarese, and Perrels discuss Problem Structuring Methods and Social Network Analysis to detect and analyse the barriers hampering collaborative approaches and to facilitate collaborative processes in urban adaptation;
(4) Perrels outlines a framework to quantify the added value of climate services considering competitive conditions of users, quality assurance and communication, effects of learning and R&D;
Section 3: specific segments
(1) Damm, Köberl, Stegmaier, Jimenez Alonso, and Harjanne present the analysis of barriers and recommendation regarding uptake of climate services in the Austrian (winter) tourism sector
(2) Caurla and Lobianco estimate the value of drought-risk related climate services for forestry in Southern France, indicating an added value of up to 4,900 €/ha
(3) Stegmaier, Hamaker-Taylor and Jimenez Alonso explore the existing climate knowledge infrastructures as an important backbone of service development.